Social distancing measures worldwide have paved the way for increased popularity and revenue from social casino games. Social casino games have hit the jackpot in the US, where pandemics have forced nearly 1,000 casinos to close their doors, according to research firm Statista. In 2020, the social casino sector will generate $6.2 billion in gross global gaming revenue (GGR). This figure is projected to increase to $7.5 billion by 2026.But winning big money will undoubtedly become more complex over the next 12 months. Traffic and competition in the market are increasing as traditional gaming companies and casinos enter it.
We’ve compiled a guide to show you the ins and outs of marketing mobile casino games.
1Understanding the different types of casino players
When marketing casino games, you first need to understand who your audience is and what motivates them to play.
Here are the types of casino players you need to differentiate to successfully target them:
Excited casino players
For these casino players, it’s all about the excitement. They are motivated more by the thrill of playing in a casino than by winning money. When marketing to this casino player, you need to emphasize that your games are exciting and are all about having fun.
Casual casino players
Like many other players, these casino players want to pass the time and relieve the stress of everyday life.
Social casino players
For many casino players, the social aspect of casino games is essential – they want to play with friends or against other users.
Multipurpose Casino Players
Finally, some casino players enjoy all of the above – the excitement, relaxation, and social aspects of casino games.
Unlike real money gambling apps, social casino games never give players bonuses. Instead, they get new features in the app as rewards, such as unlocking new slots, bonus games, and competition with rival players. Only now, the lack of monetary rewards has allowed developers to avoid the strict regulation of online betting and electronic slots.
While slot machines are designed to provide intense gaming and continuous consumption, social casino apps use different strategies derived from casual gaming and social media. Intermittency is closely related to each application’s design and manifests in various ways.
Slotomania often interrupts players during progressive jackpots and consecutive wins to encourage players to share their luck. When launching Slotomania and Double Down Casino, players must navigate several launch screens that advertise new slots, virtual currency specials, and event announcements. Players are introduced to daily events and the day’s deals, highlighted and placed before even accessing the main slots, with large icons taking up most of the game screen. Over a short period, players must navigate through four different screens to access slots, marking an apparent breakthrough in casino slot machine strategies designed to prevent barriers between players and bets.
Most importantly, the reward is the frequency of play. One mechanism borrowed from freemium games is the “daily streak,” where users receive more rewards when they play multiple days in a row, with the most significant rewards (such as a large distribution of virtual coins) reserved for the seventh day. Another key storage strategy is to use push notifications on your phone. When enabled, app notifications will alert players to new events, new features, or other tempting app offers for a return.